Repeat visits and enquiries from guests are the most welcome thing in travel and hospitality business. In fact, it can be considered as the lifeline of hospitality business. Travelers today value their experiences more than the destination. They give importance to a particular trip in a package taking into account not only the attractions of the destination but also the ease of travel and the comfort experienced while putting up in an accommodation.
Based on previous experiences, the guests/travelers have an inclination to visit the same websites to remain updated. The regular travelers would pick up the same hotel where they got the real value for the money in terms of services and facilities. Guests tend to develop a comfortable rapport with the hotel after few excellent staying experiences that make them select the same hotel/service provider again and again.
High-level client management techniques: Going extra miles
Not only vacation travelers, business travelers are making a great contribution to the growth of a hotel business giving a chance for the business owners build a loyal band of customers. What additional benefit or comfort can you offer to get repeat visits?
Customer motivation to enhance sales:
Understanding and responding to the wants of the travelers is a way to keep them motivated and win their confidence. This requires a thorough understanding of the following:
Importance of User Experience:
Modern age travelers are 24X7 connected to different digital platforms. Therefore, to improve the user experience, you need to value their expectations a lot. They expect:
Therefore, the travel and hotel industry is imparting a lot of importance on the above mentioned factors while designing their products and services. It starts from the website visit and the ease of information gathering from that particular site. Even the designed apps should open fast and come up with quick relevant info.
To enhance the user experience, the hotel/travel business should look after the following:
Keeping in view the diverse nature of the high-end customers, it has become mandatory for the travel and hotel business owners create the unique user experience with due consideration of their culture, habits, mindsets and preferences. A lot of experimentation and modifications are required to keep them interested and informed who would turn out to be the repeat buyers of your service and products.
Anna Guchok is the CEO of Travel Image – tourism marketing and representative company if Russian Speaking countries, global traveller, tourism marketing speaker & trainer, wellness expert.